Jobs / Management and business operations / 11-2011.00
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- US jobs
- 21,470
- Median wage
- $133,660 a year
- Job family
- Management and business operations
Can agents do the work of advertising and promotions managers?
We read the evidence for the whole job family, Management and business operations: Some tasks (first measured in the last 12 months)
Agents complete 20% or more of the tasks (or projects) on a direct benchmark.
Evidence: SOP-Bench, 72.4% of tasks completed.
13% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.
- 9%Manage budgets or financesNot measured
- 9%Develop marketing or promotional materialsNot measured
- 8%Communicate with others about operational plans or activitiesMeasured
- 8%Develop business or marketing plansNot measured
- 8%Analyze data to improve operationsNot measured
- 7%Maintain current knowledge in area of expertiseNot measured
- 6%Coordinate activities with clients, agencies, or organizationsNot measured
- 6%Analyze market or industry conditionsNot measured
Benchmarks for the job family
These cover work in management and business operations, not always this occupation's tasks.
Direct evidence
Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.
Also relevant
These benchmarks cover part of this family's work, or have no result yet. They do not set its step.
- 45.9%Claude Opus 4.6 · 16 Mar 2026Emerging
- 64.8%Claude Code + Opus 5.5 (max) · 6 Oct 2026Strong
Context only
These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.
- 42.9%TTE-MatrixAgent + DeepSeek-V3.2 · 10 Nov 2025Emerging
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Analyze the effectiveness of marketing tactics or channels.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Other job titles for this occupation (31)
Account Executive · Ad Accounts Executive (Advertising Accounts Executive) · Ad Director (Advertising Director) · Ad Manager (Advertising Manager) · Ad Sales Director (Advertising Sales Director) · Ad Sales Manager (Advertising Sales Manager) · Classified Ad Manager (Classified Advertising Manager) · Creative Services Director · Promotions Director · Promotions Manager · Account Manager · Ad Account Executive (Advertising Account Executive) · Ad Account Manager (Advertising Account Manager) · Ad Agency Manager (Advertising Agency Manager) · Ad Campaign Manager (Advertising Campaign Manager) · Ad Coordinator (Advertising Coordinator) · Ad Executive (Advertising Executive) · Ad Operations Manager (Advertising Operations Manager) · Ad Production Manager (Advertising Production Manager) · Campaign Director · Campaign Manager · Campaign Program Manager · Digital Ad Manager (Digital Advertising Manager) · Digital Advertising Director · Digital Marketing Coordinator · Media Director · Online Advertising Director (Online Ad Director) · Promotions Executive Producer (Promos Executive Producer) · Promotions Marketing Manager · Promotions Supervisor · Street Team Manager