Can Agents Work?

Jobs / Management and business operations / 11-2011.00

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

US jobs
21,470
Median wage
$133,660 a year
Job family
Management and business operations

Can agents do the work of advertising and promotions managers?

We read the evidence at the level of the job family, Management and business operations:

  • Task levelPartialOnly adjacent evidence. On TheAgentCompany, which gives agents workplace tasks inside a simulated software company, the best agent resolves 42.9% of tasks (a November 2025 result). No task-level benchmark in our collection maps directly to management or business operations.
  • Project levelPartialMixed. OpenAI reports that GPT-5.5's GDPval deliverables won or tied against professionals' work in 84.9% of comparisons, and the best agent passes 73.5% of APEX-Agents tasks on the first try. Running a business is weaker: on Vending-Bench 2 the best model ends a simulated year with $15,515, about a quarter of Andon Labs' estimate for a good strategy.

Benchmarks for the job family

These cover work in management and business operations, not always this occupation's tasks.

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Analyze the effectiveness of marketing tactics or channels.
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Other job titles for this occupation (31)

Account Executive · Ad Accounts Executive (Advertising Accounts Executive) · Ad Director (Advertising Director) · Ad Manager (Advertising Manager) · Ad Sales Director (Advertising Sales Director) · Ad Sales Manager (Advertising Sales Manager) · Classified Ad Manager (Classified Advertising Manager) · Creative Services Director · Promotions Director · Promotions Manager · Account Manager · Ad Account Executive (Advertising Account Executive) · Ad Account Manager (Advertising Account Manager) · Ad Agency Manager (Advertising Agency Manager) · Ad Campaign Manager (Advertising Campaign Manager) · Ad Coordinator (Advertising Coordinator) · Ad Executive (Advertising Executive) · Ad Operations Manager (Advertising Operations Manager) · Ad Production Manager (Advertising Production Manager) · Campaign Director · Campaign Manager · Campaign Program Manager · Digital Ad Manager (Digital Advertising Manager) · Digital Advertising Director · Digital Marketing Coordinator · Media Director · Online Advertising Director (Online Ad Director) · Promotions Executive Producer (Promos Executive Producer) · Promotions Marketing Manager · Promotions Supervisor · Street Team Manager