Jobs / Management and business operations / 11-2021.00
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- US jobs
- 395,240
- Median wage
- $166,790 a year
- Job family
- Management and business operations
Can agents do the work of marketing managers?
We read the evidence for the whole job family, Management and business operations: Some tasks (first measured in the last 12 months)
Agents complete 20% or more of the tasks (or projects) on a direct benchmark.
Evidence: SOP-Bench, 72.4% of tasks completed.
17% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.
- 17%Communicate with others about operational plans or activitiesMeasured
- 15%Develop business or marketing plansNot measured
- 9%Analyze market or industry conditionsNot measured
- 7%Compile records, documentation, or other dataNot measured
- 6%Advise others on business or operational mattersNot measured
- 6%Direct organizational operations, activities, or proceduresNot measured
- 6%Develop organizational policies, systems, or processesNot measured
- 6%Supervise personnel activitiesNot measured
Benchmarks for the job family
These cover work in management and business operations, not always this occupation's tasks.
Direct evidence
Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.
Also relevant
These benchmarks cover part of this family's work, or have no result yet. They do not set its step.
- 45.9%Claude Opus 4.6 · 16 Mar 2026Emerging
- 64.8%Claude Code + Opus 5.5 (max) · 6 Oct 2026Strong
Context only
These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.
- 42.9%TTE-MatrixAgent + DeepSeek-V3.2 · 10 Nov 2025Emerging
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Initiate market research studies, or analyze their findings.
- Compile lists describing product or service offerings.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Other job titles for this occupation (32)
BD Director (Business Development Director) · BD Manager (Business Development Manager) · Brand Manager · Market Development Executive · Market Development Manager · Marketing Communications Manager · Marketing Coordinator · Marketing Director · Product Manager · Product Marketing Manager · Business Developer · Category Manager · Channel Manager · Commercial Director · Digital Marketing Manager · Digital Product Manager · Internet Marketing Manager · Market Analysis Director · Market Research Manager · Marketing Administrator (Marketing Admin) · Marketing Executive · Marketing Officer · Marketing Operations Director (Marketing Ops Director) · Marketing Product Manager · Marketing Sales Supervisor · Media Marketing Director · Membership Director · Product Development Manager · Product Line Manager (PLM) · Product Management Director · Sales Marketing Director · Sustainable Products Marketing Manager