Jobs / Management and business operations / 11-2032.00
Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
- US jobs
- 74,850
- Median wage
- $146,910 a year
- Job family
- Management and business operations
Can agents do the work of public relations managers?
We read the evidence for the whole job family, Management and business operations: Some tasks (first measured in the last 12 months)
Agents complete 20% or more of the tasks (or projects) on a direct benchmark.
Evidence: SOP-Bench, 72.4% of tasks completed.
15% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.
- 12%Communicate with others about operational plans or activitiesMeasured
- 9%Provide information or assistance to the publicNot measured
- 9%Develop professional relationships or networksNot measured
- 8%Develop marketing or promotional materialsNot measured
- 6%Develop contingency or emergency response plansNot measured
- 6%Manage budgets or financesNot measured
- 5%Develop organizational policies, systems, or processesNot measured
- 5%Direct organizational operations, activities, or proceduresNot measured
Benchmarks for the job family
These cover work in management and business operations, not always this occupation's tasks.
Direct evidence
Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.
Also relevant
These benchmarks cover part of this family's work, or have no result yet. They do not set its step.
- 45.9%Claude Opus 4.6 · 16 Mar 2026Emerging
- 64.8%Claude Code + Opus 5.5 (max) · 6 Oct 2026Strong
Context only
These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.
- 42.9%TTE-MatrixAgent + DeepSeek-V3.2 · 10 Nov 2025Emerging
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Assign, supervise, and review the activities of public relations staff.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Develop, implement, or maintain crisis communication plans.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Manage communications budgets.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Observe and report on social, economic, and political trends that might affect employers.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Other job titles for this occupation (19)
Communications Director · Communications Manager · Community Relations Director · PR Director (Public Relations Director) · Public Affairs Director · BD Director (Business Development Director) · Campaign Manager · Community Engagement Specialist · Community Manager · Community Outreach Coordinator · Outreach Coordinator · PR Supervisor (Public Relations Supervisor) · Public Information Director · Public Information Relations Manager · Publicity Director · Publicity Manager · Relationship Manager · Social Media Manager · University Relations Director