Jobs / Management and business operations / 13-1011.00

Agents and Business Managers of Artists, Performers, and Athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

US jobs
12,620
Median wage
$82,890 a year
Job family
Management and business operations

Can agents do the work of agents and business managers of artists, performers, and athletes?

We read the evidence for the whole job family, Management and business operations: Some tasks (first measured in the last 12 months)

Agents complete 20% or more of the tasks (or projects) on a direct benchmark.

Evidence: SOP-Bench, 72.4% of tasks completed.

11% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.

  • 14%Coordinate group, community, or public activitiesNot measured
  • 13%Promote products, services, or programsNot measured
  • 12%Perform recruiting or hiring activitiesNot measured
  • 10%Maintain current knowledge in area of expertiseNot measured
  • 10%Collect fares or paymentsNot measured
  • 9%Negotiate contracts or agreementsNot measured
  • 8%Respond to customer problems or inquiriesMeasured
  • 8%Develop professional relationships or networksNot measured

Benchmarks for the job family

These cover work in management and business operations, not always this occupation's tasks.

Direct evidence

Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.

  • AutomationBenchby ZapierTask level · Pass rate (task_completed_correctly)
    51.3%Gemini 4 Argon (High) · 30 Sep 2026
    Emerging
  • SOP-Benchby AmazonTask level · Task success rate
    72.4%Claude 4 Opus (ReAct agent) · 23 Feb 2026
    Strong
  • Vending-Bench 2by Andon LabsProject level · Final bank balance
    $15,515GPT-6 Astra · 7 Sep 2026
    Unrated

Also relevant

These benchmarks cover part of this family's work, or have no result yet. They do not set its step.

Context only

These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.
  • Arrange meetings concerning issues involving their clients.
  • Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
  • Hire trainers or coaches to advise clients on performance matters, such as training techniques or performance presentations.
  • Prepare periodic accounting statements for clients.
Other job titles for this occupation (50)

Agent · Athlete Marketing Agent · Booker · Booking Agent · Entertainment Specialist · Literary Agent · Print Agent · Talent Agent · Talent Representative · Theatrical Agent · Acquisition Agent · Advance Agent · Artist Manager · Artist Representative · Artist's Manager · Artist's Representative · Athlete Manager · Athletic Agent · Author's Agent · Band Manager · Booking Manager · Boxing Promoter · Business Agent · Business Manager · Circus Agent · Concert Promoter · Contracting Agent · Copyright Manager · Dramatic Agent · Entertainment Agent · Fight Manager · Film Booker · Jockey's Agent · Media Promoter · Modeling Agent · Music Agent · Music Promoter · Picture Booker · Promoter · Promotional Agent · Promotional Marketing Agent · Promotional Representative · Repertoire Manager · Sports Agent · Talent Acquisition Team · Talent Booker · Talent Manager · Talent Solutions Manager · Touring Agent · Touring Production Manager