Jobs / Sales and marketing / 13-1161.00
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- US jobs
- 899,580
- Median wage
- $78,760 a year
- Job family
- Sales and marketing
Can agents do the work of market research analysts and marketing specialists?
We read the evidence for the whole job family, Sales and marketing: Some tasks (no change in 12 months)
Agents complete 20% or more of the tasks (or projects) on a direct benchmark.
Evidence: CRMArena-Pro, 58.3% of tasks completed.
0% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.
- 25%Analyze market or industry conditionsNot measured
- 10%Communicate with others about business strategiesNot measured
- 10%Implement procedures or processesNot measured
- 10%Design computer or information systems or applicationsNot measured
- 7%Gather data about operational or development activitiesNot measured
- 5%Present research or technical informationNot measured
- 4%Research organizational behavior, processes, or performanceNot measured
- 4%Develop organizational policies, systems, or processesNot measured
Benchmarks for the job family
These cover work in sales and marketing, not always this occupation's tasks.
Direct evidence
Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.
Also relevant
These benchmarks cover part of this family's work, or have no result yet. They do not set its step.
Context only
These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
- Direct trained survey interviewers.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Forecast and track marketing and sales trends, analyzing collected data.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Other job titles for this occupation (34)
Business Development Specialist · Communications Consultant · Communications Specialist · Content Strategist · Market Analyst · Market Research Analyst · Market Research Consultant · Market Research Specialist · Market Researcher · Marketing Research Coordinator · Ad Analyst (Advertising Analyst) · Business Development Analyst · Business Development Associate · Business Development Representative · Digital Marketing Specialist · Email Marketing Specialist · Event Marketer · Government Business Development Specialist · Market Research Worker · Marketing Analyst · Marketing Assistant · Marketing Associate · Marketing Consultant · Marketing Coordinator · Marketing Forecaster · Marketing Representative · Marketing Research Analyst · Marketing Researcher · Marketing Specialist · Marketing Support Specialist · Search Marketing Strategist · Social Media Specialist · Technical Marketing Consultant · Technical Marketing Specialist