Jobs / Sales and marketing / 13-1161.00
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- US jobs
- 899,580
- Median wage
- $78,760 a year
- Job family
- Sales and marketing
Can agents do the work of market research analysts and marketing specialists?
We read the evidence at the level of the job family, Sales and marketing:
- Task levelPartialOne benchmark, from 2025. On Salesforce's CRMArena-Pro, which tests sales, service, and configure-price-quote requests inside a CRM, the best recorded agent succeeds on 58.3% of single-turn tasks and on fewer multi-turn tasks (Gemini 2.5 Pro, May 2025). No newer results are published.
- Project levelPartialOnly adjacent evidence. GDPval includes sales managers among its 44 occupations. OpenAI reports that GPT-5.5's deliverables won or tied against professionals' work in 84.9% of comparisons across all occupations. No benchmark in our collection tests running a campaign or a sales pipeline over weeks.
Benchmarks for the job family
These cover work in sales and marketing, not always this occupation's tasks.
- 1846 EloClaude Opus 5.5 (Adaptive Reasoning, Max Effort, Default Fallback) · 23 Sep 2026Unrated
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
- Direct trained survey interviewers.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Forecast and track marketing and sales trends, analyzing collected data.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Other job titles for this occupation (34)
Business Development Specialist · Communications Consultant · Communications Specialist · Content Strategist · Market Analyst · Market Research Analyst · Market Research Consultant · Market Research Specialist · Market Researcher · Marketing Research Coordinator · Ad Analyst (Advertising Analyst) · Business Development Analyst · Business Development Associate · Business Development Representative · Digital Marketing Specialist · Email Marketing Specialist · Event Marketer · Government Business Development Specialist · Market Research Worker · Marketing Analyst · Marketing Assistant · Marketing Associate · Marketing Consultant · Marketing Coordinator · Marketing Forecaster · Marketing Representative · Marketing Research Analyst · Marketing Researcher · Marketing Specialist · Marketing Support Specialist · Search Marketing Strategist · Social Media Specialist · Technical Marketing Consultant · Technical Marketing Specialist