Jobs / Sales and marketing / 13-1161.01
Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- US jobs
- 899,580 (SOC 13-1161 group, "Market Research Analysts and Marketing Specialists")
- Median wage
- $78,760 a year
- Job family
- Sales and marketing
Can agents do the work of search marketing strategists?
We read the evidence at the level of the job family, Sales and marketing:
- Task levelPartialOne benchmark, from 2025. On Salesforce's CRMArena-Pro, which tests sales, service, and configure-price-quote requests inside a CRM, the best recorded agent succeeds on 58.3% of single-turn tasks and on fewer multi-turn tasks (Gemini 2.5 Pro, May 2025). No newer results are published.
- Project levelPartialOnly adjacent evidence. GDPval includes sales managers among its 44 occupations. OpenAI reports that GPT-5.5's deliverables won or tied against professionals' work in 84.9% of comparisons across all occupations. No benchmark in our collection tests running a campaign or a sales pipeline over weeks.
Benchmarks for the job family
These cover work in sales and marketing, not always this occupation's tasks.
- 1846 EloClaude Opus 5.5 (Adaptive Reasoning, Max Effort, Default Fallback) · 23 Sep 2026Unrated
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Other job titles for this occupation (64)
Digital Marketing Strategist · Digital Media Planner · Internet Marketing Specialist · Marketing Consultant · Online Marketing Consultant · Paid Search Consultant · Paid Search Strategist · Search Engine Optimization Consultant (SEO Consultant) · SEO Strategist (Search Engine Optimization Strategist) · Social Media Specialist · Customer Experience Strategist · Digital Marketer · Digital Strategist · E-commerce Strategist · Electronic Commerce Specialist (E-Commerce Specialist) · Experience Planning Strategist · Experience Strategist · HTML Developer (HyperText Markup Language Developer) · Interactive Marketing Strategist · Interactive Media Marketing Specialist · Interactive Media Marketing Strategist · Internet Analyst · Internet E-Commerce Specialist (Internet Electronic Commerce Specialist) · Internet Marketing Strategist · Internet Media Planner · Marketing Communications Specialist · Marketing Specialist · New Media Strategist · Online Marketing Strategist · Online User Experience Strategist · Paid Media Specialist · Paid Search Manager · Paid Search Marketing Strategist · Paid Search Specialist · PPC Specialist (Pay Per Click Specialist) · PPC Specialist (Pay-Per-Click Specialist) · PPC Strategist (Pay-Per-Click Strategist) · Search Advertising Strategist · Search Associate · Search Consultant · Search Engine Evaluator · Search Engine Marketing Analyst · Search Engine Marketing Specialist (SEM Specialist) · Search Engine Marketing Strategist (SEM Strategist) · Search Engine Optimization Analyst (SEO Analyst) · Search Engine Optimization Content Specialist · Search Engine Optimization Specialist (SEO Specialist) · Search Engine Optimizer (SEO) · Search Engineer Marketing Specialist · Search Manager · Search Marketing Analyst · Search Marketing Specialist · Search Quality Analyst · Search Specialist · Search Strategist · Social Media Strategist · Strategist · Technical Marketing Specialist · Usability Strategist · Web Analyst · Web Consultant · Web Marketing Strategist · Web User Experience Strategist · Website Optimization Strategist