Jobs / Sales and marketing / 13-1161.01
Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- US jobs
- 899,580 (SOC 13-1161 group, "Market Research Analysts and Marketing Specialists")
- Median wage
- $78,760 a year
- Job family
- Sales and marketing
Can agents do the work of search marketing strategists?
We read the evidence for the whole job family, Sales and marketing: Some tasks (no change in 12 months)
Agents complete 20% or more of the tasks (or projects) on a direct benchmark.
Evidence: CRMArena-Pro, 58.3% of tasks completed.
0% of this occupation's work, by O*NET work activities, is measured by a direct benchmark (figures for the SOC 13-1161 group).
- 25%Analyze market or industry conditionsNot measured
- 10%Communicate with others about business strategiesNot measured
- 10%Implement procedures or processesNot measured
- 10%Design computer or information systems or applicationsNot measured
- 7%Gather data about operational or development activitiesNot measured
- 5%Present research or technical informationNot measured
- 4%Research organizational behavior, processes, or performanceNot measured
- 4%Develop organizational policies, systems, or processesNot measured
Benchmarks for the job family
These cover work in sales and marketing, not always this occupation's tasks.
Direct evidence
Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.
Also relevant
These benchmarks cover part of this family's work, or have no result yet. They do not set its step.
Context only
These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Other job titles for this occupation (64)
Digital Marketing Strategist · Digital Media Planner · Internet Marketing Specialist · Marketing Consultant · Online Marketing Consultant · Paid Search Consultant · Paid Search Strategist · Search Engine Optimization Consultant (SEO Consultant) · SEO Strategist (Search Engine Optimization Strategist) · Social Media Specialist · Customer Experience Strategist · Digital Marketer · Digital Strategist · E-commerce Strategist · Electronic Commerce Specialist (E-Commerce Specialist) · Experience Planning Strategist · Experience Strategist · HTML Developer (HyperText Markup Language Developer) · Interactive Marketing Strategist · Interactive Media Marketing Specialist · Interactive Media Marketing Strategist · Internet Analyst · Internet E-Commerce Specialist (Internet Electronic Commerce Specialist) · Internet Marketing Strategist · Internet Media Planner · Marketing Communications Specialist · Marketing Specialist · New Media Strategist · Online Marketing Strategist · Online User Experience Strategist · Paid Media Specialist · Paid Search Manager · Paid Search Marketing Strategist · Paid Search Specialist · PPC Specialist (Pay Per Click Specialist) · PPC Specialist (Pay-Per-Click Specialist) · PPC Strategist (Pay-Per-Click Strategist) · Search Advertising Strategist · Search Associate · Search Consultant · Search Engine Evaluator · Search Engine Marketing Analyst · Search Engine Marketing Specialist (SEM Specialist) · Search Engine Marketing Strategist (SEM Strategist) · Search Engine Optimization Analyst (SEO Analyst) · Search Engine Optimization Content Specialist · Search Engine Optimization Specialist (SEO Specialist) · Search Engine Optimizer (SEO) · Search Engineer Marketing Specialist · Search Manager · Search Marketing Analyst · Search Marketing Specialist · Search Quality Analyst · Search Specialist · Search Strategist · Social Media Strategist · Strategist · Technical Marketing Specialist · Usability Strategist · Web Analyst · Web Consultant · Web Marketing Strategist · Web User Experience Strategist · Website Optimization Strategist