Jobs / Sales and marketing / 41-1011.00
First-Line Supervisors of Retail Sales Workers
Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.
- US jobs
- 1,121,800
- Median wage
- $48,520 a year
- Job family
- Sales and marketing
Can agents do the work of first-line supervisors of retail sales workers?
We read the evidence at the level of the job family, Sales and marketing:
- Task levelPartialOne benchmark, from 2025. On Salesforce's CRMArena-Pro, which tests sales, service, and configure-price-quote requests inside a CRM, the best recorded agent succeeds on 58.3% of single-turn tasks and on fewer multi-turn tasks (Gemini 2.5 Pro, May 2025). No newer results are published.
- Project levelPartialOnly adjacent evidence. GDPval includes sales managers among its 44 occupations. OpenAI reports that GPT-5.5's deliverables won or tied against professionals' work in 84.9% of comparisons across all occupations. No benchmark in our collection tests running a campaign or a sales pipeline over weeks.
Benchmarks for the job family
These cover work in sales and marketing, not always this occupation's tasks.
- 1846 EloClaude Opus 5.5 (Adaptive Reasoning, Max Effort, Default Fallback) · 23 Sep 2026Unrated
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
- Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
- Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
- Instruct staff on how to handle difficult and complicated sales.
- Assign employees to specific duties.
- Keep records of purchases, sales, and requisitions.
- Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
- Plan and prepare work schedules and keep records of employees' work schedules and time cards.
- Review inventory and sales records to prepare reports for management and budget departments.
- Inventory stock and reorder when inventory drops to a specified level.
- Establish and implement policies, goals, objectives, and procedures for the department.
Other job titles for this occupation (79)
Bakery Manager · Delicatessen Manager · Department Manager · Department Supervisor · Grocery Manager · Key Carrier · Meat Department Manager · Parts Sales Manager · Shift Manager · Store Manager · Art Gallery Director · Auto Leasing Manager · Auto Parts Manager · Auto Rental Supervisor · Automobile Leasing Supervisor · Branch Manager · Branch Store Manager · Car Rental Manager · Cashier Manager · Cashier Supervisor · Concession Manager · Convenience Store Manager · Dairy Department Manager · Dairy Store Manager · Delicatessen Department Manager · Delicatessen Store Manager · Department Sales Manager · Division Supervisor · Equipment Rental and Leasing Manager · Floor Manager · Floor Supervisor · Floral Manager · Florist Manager · Flower Shop Manager · Food Checkers and Cashiers Supervisor · Food Concession Manager · Front End Manager · Frozen Food Department Manager · Grocery Store Manager · Grocery Supervisor · Hourly Manager · Ice Storage, Sales, and Delivery Supervisor · Jewelry Department Supervisor · Key Holder · Lumber Sales Supervisor · Machinery Rental and Leasing Manager · Management Shift Supervisor · Marina Sales and Service Supervisor · Merchandise Coordinator · Merchandise Manager · Millinery Department Manager · Music Store Manager · Parts Department Manager · Parts Department Supervisor · Parts Manager · Pawn Shop Keeper · Post Exchange Manager (PX Manager) · Produce Department Manager · Produce Department Supervisor · Ready to Wear Department Manager · Rental Manager · Retail Key Holder · Retail Manager · Retail Operations Specialist · Retail Sales Manager · Retail Shift Supervisor · Retail Store Manager · Retail Supervisor · Sales Clerk Supervisor · Sales Supervisor · Shift Supervisor · Shop Manager · Showroom Manager · Station Manager · Stock Manager · Store Supervisor · Supermarket Manager · Used Car Sales Supervisor · Vending Stand Supervisor