Jobs / Sales and marketing / 41-1011.00

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

US jobs
1,121,800
Median wage
$48,520 a year
Job family
Sales and marketing

Can agents do the work of first-line supervisors of retail sales workers?

We read the evidence for the whole job family, Sales and marketing: Some tasks (no change in 12 months)

Agents complete 20% or more of the tasks (or projects) on a direct benchmark.

Evidence: CRMArena-Pro, 58.3% of tasks completed.

0% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.

  • 11%Develop educational programs, plans, or proceduresNot measured
  • 10%Inspect characteristics or conditions of materials or productsNot measured
  • 10%Assign work to othersNot measured
  • 8%Supervise personnel activitiesNot measured
  • 7%Train others on operational or work proceduresNot measured
  • 6%Monitor financial data or activitiesNot measured
  • 5%Monitor safety or security of work areas, facilities, or propertiesNot measured
  • 5%Develop business or marketing plansNot measured

Benchmarks for the job family

These cover work in sales and marketing, not always this occupation's tasks.

Direct evidence

Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.

Also relevant

These benchmarks cover part of this family's work, or have no result yet. They do not set its step.

  • AutomationBenchby ZapierTask level · Pass rate (task_completed_correctly)
    51.3%Gemini 4 Argon (High) · 30 Sep 2026
    Emerging

Context only

These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.

  • GDPvalby OpenAIProject level · Wins plus ties against experts
    84.9%GPT-5.5 · Apr 2026
    Strong
  • GDPval-AAby Artificial AnalysisProject level · GDPval-AA Elo
    1866 EloClaude Opus 5.5 (Max, Default Fallback) · 10 Oct 2026
    Unrated

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
  • Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
  • Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
  • Instruct staff on how to handle difficult and complicated sales.
  • Assign employees to specific duties.
  • Keep records of purchases, sales, and requisitions.
  • Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
  • Plan and prepare work schedules and keep records of employees' work schedules and time cards.
  • Review inventory and sales records to prepare reports for management and budget departments.
  • Inventory stock and reorder when inventory drops to a specified level.
  • Establish and implement policies, goals, objectives, and procedures for the department.
Other job titles for this occupation (79)

Bakery Manager · Delicatessen Manager · Department Manager · Department Supervisor · Grocery Manager · Key Carrier · Meat Department Manager · Parts Sales Manager · Shift Manager · Store Manager · Art Gallery Director · Auto Leasing Manager · Auto Parts Manager · Auto Rental Supervisor · Automobile Leasing Supervisor · Branch Manager · Branch Store Manager · Car Rental Manager · Cashier Manager · Cashier Supervisor · Concession Manager · Convenience Store Manager · Dairy Department Manager · Dairy Store Manager · Delicatessen Department Manager · Delicatessen Store Manager · Department Sales Manager · Division Supervisor · Equipment Rental and Leasing Manager · Floor Manager · Floor Supervisor · Floral Manager · Florist Manager · Flower Shop Manager · Food Checkers and Cashiers Supervisor · Food Concession Manager · Front End Manager · Frozen Food Department Manager · Grocery Store Manager · Grocery Supervisor · Hourly Manager · Ice Storage, Sales, and Delivery Supervisor · Jewelry Department Supervisor · Key Holder · Lumber Sales Supervisor · Machinery Rental and Leasing Manager · Management Shift Supervisor · Marina Sales and Service Supervisor · Merchandise Coordinator · Merchandise Manager · Millinery Department Manager · Music Store Manager · Parts Department Manager · Parts Department Supervisor · Parts Manager · Pawn Shop Keeper · Post Exchange Manager (PX Manager) · Produce Department Manager · Produce Department Supervisor · Ready to Wear Department Manager · Rental Manager · Retail Key Holder · Retail Manager · Retail Operations Specialist · Retail Sales Manager · Retail Shift Supervisor · Retail Store Manager · Retail Supervisor · Sales Clerk Supervisor · Sales Supervisor · Shift Supervisor · Shop Manager · Showroom Manager · Station Manager · Stock Manager · Store Supervisor · Supermarket Manager · Used Car Sales Supervisor · Vending Stand Supervisor