Jobs / Sales and marketing / 41-1012.00

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

US jobs
214,390
Median wage
$87,520 a year
Job family
Sales and marketing

Can agents do the work of first-line supervisors of non-retail sales workers?

We read the evidence for the whole job family, Sales and marketing: Some tasks (no change in 12 months)

Agents complete 20% or more of the tasks (or projects) on a direct benchmark.

Evidence: CRMArena-Pro, 58.3% of tasks completed.

0% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.

  • 9%Communicate with others about operational plans or activitiesNot measured
  • 8%Train others on operational or work proceduresNot measured
  • 7%Assign work to othersNot measured
  • 7%Communicate with others about specifications or project detailsNot measured
  • 7%Maintain sales or financial recordsNot measured
  • 7%Monitor financial data or activitiesNot measured
  • 7%Supervise personnel activitiesNot measured
  • 6%Develop business or marketing plansNot measured

Benchmarks for the job family

These cover work in sales and marketing, not always this occupation's tasks.

Direct evidence

Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.

Also relevant

These benchmarks cover part of this family's work, or have no result yet. They do not set its step.

  • AutomationBenchby ZapierTask level · Pass rate (task_completed_correctly)
    51.3%Gemini 4 Argon (High) · 30 Sep 2026
    Emerging

Context only

These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.

  • GDPvalby OpenAIProject level · Wins plus ties against experts
    84.9%GPT-5.5 · Apr 2026
    Strong
  • GDPval-AAby Artificial AnalysisProject level · GDPval-AA Elo
    1866 EloClaude Opus 5.5 (Max, Default Fallback) · 10 Oct 2026
    Unrated

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Monitor sales staff performance to ensure that goals are met.
  • Provide staff with assistance in performing difficult or complicated duties.
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or performing specific services.
  • Listen to and resolve customer complaints regarding services, products, or personnel.
  • Keep records pertaining to purchases, sales, and requisitions.
  • Hire, train, and evaluate personnel.
  • Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
  • Plan and prepare work schedules, and assign employees to specific duties.
  • Attend company meetings to exchange product information and coordinate work activities with other departments.
  • Visit retailers and sales representatives to promote products and gather information.
  • Formulate pricing policies on merchandise according to profitability requirements.
  • Prepare sales and inventory reports for management and budget departments.
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