Jobs / Sales and marketing / 41-2021.00

Counter and Rental Clerks

Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment.

US jobs
400,810
Median wage
$41,300 a year
Job family
Sales and marketing

Can agents do the work of counter and rental clerks?

We read the evidence for the whole job family, Sales and marketing: Some tasks (no change in 12 months)

Agents complete 20% or more of the tasks (or projects) on a direct benchmark.

Evidence: CRMArena-Pro, 58.3% of tasks completed.

0% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.

  • 22%Execute financial transactionsNot measured
  • 16%Advise others on products or servicesNot measured
  • 12%Inspect characteristics or conditions of materials or productsNot measured
  • 9%Maintain sales or financial recordsNot measured
  • 6%Explain financial informationNot measured
  • 6%Prepare documentation for contracts, applications, or permitsNot measured
  • 6%Provide general assistance to others, such as customers, patrons, or motoristsNot measured
  • 5%Arrange displays or decorationsNot measured

Benchmarks for the job family

These cover work in sales and marketing, not always this occupation's tasks.

Direct evidence

Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.

Also relevant

These benchmarks cover part of this family's work, or have no result yet. They do not set its step.

  • AutomationBenchby ZapierTask level · Pass rate (task_completed_correctly)
    51.3%Gemini 4 Argon (High) · 30 Sep 2026
    Emerging

Context only

These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.

  • GDPvalby OpenAIProject level · Wins plus ties against experts
    84.9%GPT-5.5 · Apr 2026
    Strong
  • GDPval-AAby Artificial AnalysisProject level · GDPval-AA Elo
    1866 EloClaude Opus 5.5 (Max, Default Fallback) · 10 Oct 2026
    Unrated

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Compute charges for merchandise or services and receive payments.
  • Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
  • Explain rental fees, policies, and procedures.
  • Provide information about rental items, such as availability, operation, or description.
  • Advise customers on use and care of merchandise.
  • Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
  • Answer telephones to provide information and receive orders.
  • Inspect and adjust rental items to meet needs of customer.
  • Prepare rental forms, obtaining customer signature and other information, such as required licenses.
  • Rent items, arrange for provision of services to customers, and accept returns.
  • Keep records of transactions and of the number of customers entering an establishment.
  • Receive, examine, and tag articles to be altered, cleaned, stored, or repaired.
Other job titles for this occupation (80)

Counter Clerk · Counter Service Representative · Leasing Consultant · Rental Agent · Rental Assistant · Rental Associate · Rental Clerk · Rental Counter Clerk · Rental Sales Representative · Video Clerk · Airplane Charter Clerk · Apartment Rental Clerk · Apparel Rental Clerk · Auto Rental Clerk · Automobile Rental Clerk · Automotive Customer Service Advisor (Auto Customer Service Advisor) · Baby Stroller Rental Clerk · Bicycle Rental Clerk · Boat Rental Clerk · Boats Renter · Car Rental Agent · Check Out Clerk · Clerk Cashier · Clock Repair Clerk · Counter Attendant · Counter Checker · Counter Helper · Counter Person · Counter Sales Associate · Counter Sales Representative (Counter Sales Rep) · Counter Salesperson · Coupon Redemption Clerk · Curb Attendant · Desk Attendant · Desk Greeter · Dry Cleaners Counter Clerk · Dry Cleaning Attendant · Dry Cleaning Counter Clerk · Equipment Associate · Equipment Rental Clerk · Equipment Rental Specialist · Exchange Clerk · Food Sales Clerk · Fur Storage Clerk · Furniture Rental Consultant · Hospital Television Rental Clerk · Instant Return Representative (Instant Return Rep) · Laundry Clerk · Laundry Counter Clerk · Laundry Pricing Clerk · Layaway Clerk · Office Rental Clerk · Parts Counter Associate · Parts Counter Representative (Parts Counter Rep) · Photo Booth Operator · Photo Booth Renter · Rental Boats Caretaker · Rental Coordinator · Rental Representative · Rental Sales Agent · Rental Sales Associate · Rental Specialist · Repair Clerk · Return Agent · Returns Associate · Returns Clerk · Returns Coordinator · Rug Measurer · Self Storage Manager · Service Establishment Attendant · Service Writer · Shoe Clerk · Skate Shop Attendant · Storage CS Rep (Storage Customer Service Representative) · Storage Facility Rental Clerk · Store Associate · Tool Rental Clerk · Trailer Rental Clerk · Vehicle Return Associate · Video Rental Clerk