Jobs / Sales and marketing / 41-2031.00

Retail Salespersons

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

US jobs
3,897,860
Median wage
$35,410 a year
Job family
Sales and marketing

Can agents do the work of retail salespersons?

We read the evidence for the whole job family, Sales and marketing: Some tasks (no change in 12 months)

Agents complete 20% or more of the tasks (or projects) on a direct benchmark.

Evidence: CRMArena-Pro, 58.3% of tasks completed.

0% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.

  • 10%Arrange displays or decorationsNot measured
  • 9%Advise others on products or servicesNot measured
  • 9%Determine values or prices of goods or servicesNot measured
  • 8%Provide general assistance to others, such as customers, patrons, or motoristsNot measured
  • 8%Prepare documentation for contracts, applications, or permitsNot measured
  • 7%Execute financial transactionsNot measured
  • 6%Respond to customer problems or inquiriesNot measured
  • 6%Maintain current knowledge in area of expertiseNot measured

Benchmarks for the job family

These cover work in sales and marketing, not always this occupation's tasks.

Direct evidence

Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.

Also relevant

These benchmarks cover part of this family's work, or have no result yet. They do not set its step.

  • AutomationBenchby ZapierTask level · Pass rate (task_completed_correctly)
    51.3%Gemini 4 Argon (High) · 30 Sep 2026
    Emerging

Context only

These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.

  • GDPvalby OpenAIProject level · Wins plus ties against experts
    84.9%GPT-5.5 · Apr 2026
    Strong
  • GDPval-AAby Artificial AnalysisProject level · GDPval-AA Elo
    1866 EloClaude Opus 5.5 (Max, Default Fallback) · 10 Oct 2026
    Unrated

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Greet customers and ascertain what each customer wants or needs.
  • Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  • Compute sales prices, total purchases, and receive and process cash or credit payment.
  • Prepare merchandise for purchase or rental.
  • Answer questions regarding the store and its merchandise.
  • Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
  • Demonstrate use or operation of merchandise.
  • Describe merchandise and explain use, operation, and care of merchandise to customers.
  • Ticket, arrange, and display merchandise to promote sales.
  • Inventory stock and requisition new stock.
  • Exchange merchandise for customers and accept returns.
  • Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
Other job titles for this occupation (80)

Car Salesman · Customer Assistant · Retail Salesperson · Sales Associate · Sales Clerk · Sales Consultant · Sales Person · Sales Representative · Salesman · Art Dealer · Art Objects Salesperson · Auto Dealer · Automobile Accessories Salesperson · Automobile Salesman · Automobiles Salesperson · Automotive Salesperson · Bakery Clerk · Bargain Table Clerk · Beauty Advisor · Beauty Consultant · Beauty Counselor · Boats and Marine Supplies Sales Representative · Books Salesperson · Car Dealer · Car Salesperson · China and Silverware Salesperson · Cigarette Seller · Clothier · Clothing Consultant · Commission Sales Associate · Corsets Salesperson · Cosmetic Consultant · Cosmetic Counselor · Cosmetics and Toiletries Salesperson · Coupon Redemption Clerk · Curtains and Draperies Salesperson · Dairy Clerk · Department Store Salesperson · Design Consultant · Drapery Counselor · Drapery Estimator · Dry Goods Clerk · Electric Motors Salesperson · Fashion Consultant · Fitting Room Associate · Floor Clerk · Floor Coverings Salesperson · Flowers Salesperson · Flying Squad Salesperson · Food Sales Clerk · Furniture Salesperson · Furs Salesperson · Garden Consultant · General Hardware Salesperson · General Merchandise Salesperson · Haberdasher · Home Planning Consultant Salesperson · Horticultural and Nursery Products Salesperson · Hourly Sales Staffperson · Household Appliances Salesperson · Infants' and Children's Wear Salesperson · Jewelry Salesperson · Layaway Clerk · Leather and Suede Apparel and Accessories Salesperson · Meat Clerk · Meat Hostess · Men's and Boys' Clothing Salesperson · Men's Furnishings Salesperson · Menswear Salesperson · Merchandise Coordinator · Merchandising Assistant · Merchandising Service Associate · Millinery Salesperson · Musical Instruments and Accessories Salesperson · New Car Salesperson · Orthopedic Shoe Fitter · Orthopedic Shoes Salesperson · Pet Supplies Salesperson · Pets and Pet Supplies Salesperson · Pets Salesperson