Jobs / Sales and marketing / 41-3011.00
Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
- US jobs
- 91,700
- Median wage
- $64,820 a year
- Job family
- Sales and marketing
Can agents do the work of advertising sales agents?
We read the evidence for the whole job family, Sales and marketing: Some tasks (no change in 12 months)
Agents complete 20% or more of the tasks (or projects) on a direct benchmark.
Evidence: CRMArena-Pro, 58.3% of tasks completed.
0% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.
- 21%Develop marketing or promotional materialsNot measured
- 13%Explain technical details of products or servicesNot measured
- 11%Prepare documentation for contracts, applications, or permitsNot measured
- 10%Identify business or organizational opportunitiesNot measured
- 8%Promote products, services, or programsNot measured
- 8%Develop business or marketing plansNot measured
- 6%Determine values or prices of goods or servicesNot measured
- 5%Maintain current knowledge in area of expertiseNot measured
Benchmarks for the job family
These cover work in sales and marketing, not always this occupation's tasks.
Direct evidence
Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.
Also relevant
These benchmarks cover part of this family's work, or have no result yet. They do not set its step.
Context only
These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Provide clients with estimates of the costs of advertising products or services.
- Maintain assigned account bases while developing new accounts.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Locate and contact potential clients to offer advertising services.
- Draw up contracts for advertising work, and collect payments due.
- Deliver advertising or illustration proofs to customers for approval.
- Process all correspondence and paperwork related to accounts.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
Other job titles for this occupation (30)
Advertising Account Executive · Advertising Account Representative · Advertising Consultant · Advertising Representative · Advertising Sales Representative (Ad Sales Representative) · Directory Advertising Sales Representative (Directory Advertising Sales Rep) · Display Advertising Sales Representative (Display Advertising Sales Rep) · Media Consultant · Multimedia Sales Consultant · Retail Advertising Account Executive · Advertising Agent · Advertising Sales Assistant · Advertising Sales Executive · Advertising Solicitor · Digital Advertising Sales Representative (Digital Advertising Sales Rep) · Displays Sales Representative (Displays Sales Rep) · Displays Salesperson · Inside Sales Advertising Executive · Outdoor Advertising Leasing Agent · Outside Sales Advertising Executive · Radio Time Sales Representative (Radio Time Sales Rep) · Radio Time Salesperson · Sales Promotion Representative (Sales Promotion Rep) · Signs Sales Representative (Signs Sales Rep) · Signs Salesperson · Site Leasing Agent · Solicitor · Time Broker · TV Time Sales Rep (Television Time Sales Representative) · Yellow Pages Space Salesperson