Jobs / Sales and marketing / 41-9041.00

Telemarketers

Solicit donations or orders for goods or services over the telephone.

US jobs
58,430
Median wage
$35,450 a year
Job family
Sales and marketing

Can agents do the work of telemarketers?

We read the evidence for the whole job family, Sales and marketing: Some tasks (no change in 12 months)

Agents complete 20% or more of the tasks (or projects) on a direct benchmark.

Evidence: CRMArena-Pro, 58.3% of tasks completed.

0% of this occupation's work, by O*NET work activities, is measured by a direct benchmark.

  • 31%Maintain operational recordsNot measured
  • 27%Promote products, services, or programsNot measured
  • 10%Provide information to guests, clients, or customersNot measured
  • 7%Develop marketing or promotional materialsNot measured
  • 6%Identify business or organizational opportunitiesNot measured
  • 6%Explain technical details of products or servicesNot measured
  • 6%Respond to customer problems or inquiriesNot measured
  • 5%Schedule appointmentsNot measured

Benchmarks for the job family

These cover work in sales and marketing, not always this occupation's tasks.

Direct evidence

Work benchmarks mapped primary to this family. They set the step when they report how many tasks agents complete.

Also relevant

These benchmarks cover part of this family's work, or have no result yet. They do not set its step.

  • AutomationBenchby ZapierTask level · Pass rate (task_completed_correctly)
    51.3%Gemini 4 Argon (High) · 30 Sep 2026
    Emerging

Context only

These benchmarks span many occupations, or they test how agents behave. They give context but do not set the step.

  • GDPvalby OpenAIProject level · Wins plus ties against experts
    84.9%GPT-5.5 · Apr 2026
    Strong
  • GDPval-AAby Artificial AnalysisProject level · GDPval-AA Elo
    1866 EloClaude Opus 5.5 (Max, Default Fallback) · 10 Oct 2026
    Unrated

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Explain products or services and prices, and answer questions from customers.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Maintain records of contacts, accounts, and orders.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
  • Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
  • Adjust sales scripts to better target the needs and interests of specific individuals.
  • Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
  • Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  • Conduct client or market surveys to obtain information about potential customers.
Other job titles for this occupation (28)

Call Agent · Inside Sales Representative (Inside Sales Rep) · Telemarketer · Telemarketing Sales Representative (Telemarketing Sales Rep) · Telephone Sales Representative (TSR) · Telephone Service Representative (TSR) · Telesales Representative (Telesales Rep) · Telesales Specialist · Call Center Agent · Call Center Operator · Call Center Representative (Call Center Rep) · Call Center Sales Agent · Call Center Telemarketer · Contact Center Agent · Direct Sales Agent · Donation Worker · Inbound Call Center Agent · Inbound Telemarketer · Independent Sales Representative (Independent Sales Rep) · Marketing Processor · Outbound Sales Agent · Outbound Telemarketer · Scheduling Agent · Solicitor · Telemarketing Representative (Telemarketing Rep) · Telephone Sales Agent · Telephone Solicitor · Telesales Agent