Can Agents Work?

Jobs / Design, media, and writing / 27-3031.00

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

US jobs
283,380
Median wage
$74,750 a year
Job family
Design, media, and writing

Can agents do the work of public relations specialists?

We read the evidence at the level of the job family, Design, media, and writing:

  • Task levelPartialOnly adjacent evidence. OSWorld-Verified includes tasks in image, slide, and document apps, and the best agent passes 90.2% of all its computer tasks. No task-level benchmark in our collection scores the quality of design or writing work.
  • Project levelNot yetOn the Remote Labor Index, which includes graphic design, video, 3D, audio, and web projects from freelance platforms, the best agent completed 15.8% of projects to a standard a client would accept. GDPval deliverables score higher (84.9% wins or ties against professionals, reported by OpenAI), but those tasks are one-shot and fully specified.

Benchmarks for the job family

These cover work in design, media, and writing, not always this occupation's tasks.

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Coach client representatives in effective communication with the public or with employees.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
Other job titles for this occupation (57)

Communications Specialist · Community Relations Coordinator · Corporate Communications Specialist · Information and Communications Specialist · Media Relations Specialist · Public Affairs Specialist · Public Information Officer · Public Information Specialist · Public Relations Coordinator (PR Coordinator) · Public Relations Specialist (PR Specialist) · Audience Coordinator · Brand Advocate · Communication Specialist · Communications Associate · Communications Coordinator · Community Liaison · Concert Promoter · Consumer Advocate · Content Marketing Specialist · Content Specialist · Content Strategist · Customer Specialist · Digital Communications Specialist · Environmental Communications Specialist · Event Promoter · Image Consultant · Information Specialist · Internal Communications Specialist · Lobbyist · Marketing Communications Coordinator · Marketing Communications Specialist · Marketing Coordinator · Media Buyer · Media Planner · Media Specialist · Motivational Speaker · Music Publicist · Political Advisor · Political Aide · Press Agent · Press Secretary · Promotion Specialist · Public Affairs Officer · Public Relations Consultant (PR Consultant) · Public Relations Counselor (PR Counselor) · Public Relations Officer (PR Officer) · Public Relations Representative (PR Rep) · Publicist · Publicity Agent · Publicity Consultant · Publicity Expert · Publicity Person · Publicity Writer · Service Promoter Salesperson · Speech Writer · Student Ambassador · Sustainability Communicator